how to make an announcement of the passion of christ movie

Gibson made a point of reaching out to American evangelicals as a way to mobilize a huge marketing base. (Its interpretation of the events leans heavily on traditional Catholic imagery.) Churches bought blocks of tickets and rented out entire theaters to ensure opening weekend success for the film, which opened on Ash Wednesday, the traditional start to the Lenten season (the 40-day period leading up to Easter). However, the subject matter of The Passion made both Protestants and Catholics a prime market for the film. Those films typically make less than their PG-13 rated siblings, and with the exception of certain war films, the churchgoing audience is rarely the target audience for an R-rated film. But it became a huge hit partly because it drew an audience that would rarely go to an R-rated film. The movie, which follows Jesus through the final 12 hours of his life, is brutal and bloody (as befits its subject), and it deserves its R rating. The unprecedented runaway success of The Passion of the Christ turned the industry on its ear. Simply put, prior to T he Passion of the Christ, the faith-based film industry as we know it today (your God’s Not Deads and Heaven Is For Reals and Left Behinds) essentially did not exist, aside from a handful of apocalyptic movies and dramas produced by the Billy Graham Evangelistic Assocation’s World Wide Pictures in the 1970s and early 1980s. Here’s how the 2004 film changed how religious films are made and sold, and what that change could mean for the sequel’s potential as the “biggest film in history.” The Passion of the Christ more or less defined the market for faith-based films When it’s released, Gibson’s Passion sequel will be entering a much different cultural context for faith-based films, one it helped dramatically reshape nearly 15 years ago. But when The Passion of the Christ came out, it was a bona fide phenomenon, raking in over $370 million at the US box office - it’s still the highest-grossing R-rated film of all time, and that’s by a very long shot if you adjust for inflation - and spawning an entire industry of faith-based films and marketing agencies. In 2004, Gibson had trouble getting any studios to sign onto the project, eventually financing it himself.

That may not be as hyperbolic as it sounds. It’s that good,” Caviezel told USA Today. “The film he’s going to do is going to be the biggest film in history.

Mel Gibson is making a sequel to his 2004 megablockbuster The Passion of the Christ, and Jim Caviezel, who played Jesus in that film, will reprise his role.

How to make an announcement of the passion of christ movie